Freud's Nephew and the Origins of Public Relations
by Alix Spiegel
NPR
Years ago, Americans grabbed toast and coffee for breakfast. Public-relations pioneer Edward Bernays changed that.
Bernays used his Uncle Sigmund Freud's ideas to help convince the public, among other things, that bacon and eggs was the true all-American breakfast.
He took Freud's complex ideas on people's unconscious, psychological motivations and applied them to the new field of public relations.
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