Sunday, July 04, 2004

Globalization, Local Myths and Corporate Comics

Below is the press release from Marvel/Gotham Entertainment of the production of a new Spiderman developed specifically for India... makes me somewhat nauseous!

Thivai

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Below is the official press release issued by Marvel on the Spider-Man India project we discus. A link is also at the bottom for people to view images from the book. It would be great if you could send this out to your contacts. Please let me know. Looking forward to sseeing you at the convention.

Best Regards,
Sharad Devarajan
President & CEO
Gotham Entertainment Group
T: 732 335 1094
F: 732 335 1117
sharad@gothamcomics.com

FOR IMMEDIATE RELEASE

SPIDER-MAN INDIA!

SPIDER-MAN EXTENDS FRIENDLY NEIGHBORHOOD TO STREETS OF BOMBAY!

Bangalore, India (June, 2004), Marvel Enterprises, Inc. & Gotham Entertainment Group, Indian publishing licensee of Marvel Comics and the leading publisher of international comic magazines in South Asia, announces the launch of Spider-Man India.

Spider-Man India interweaves the local customs, culture and mystery of modern India, with an eye to making Spider-Man's mythology more relevant to this particular audience. Readers of this series will not see the familiar Peter Parker of Queens under the classic Spider-Man mask, but rather a new hero, a young, Indian boy named Pavitr Prabhakar. As Spider-Man, Pavitr leaps around rickshaws and scooters in Indian
streets, while swinging from monuments such as the Gateway of India and the Taj
Mahal.

Mumbai's (Bombay's) first web-swinging Super Hero will be joined by a reinterpretation of the classic Spider-Man villain, the Green Goblin -- reinvented as a Rakshasa, an Indian mythological demon.

"We feel this is one of the most exciting and unique projects in comic history," said Gotham Entertainment Group CEO Sharad Devarajan. "Unlike traditional translations of American comics, Spider-Man India will become the first-ever 'transcreation,' where we reinvent the origin of a Western property like Spider-Man so that he is an Indian boy in Mumbai and dealing with local problems and challenges."

Marvel Enterprises President of Publishing, Gui Karyo offered, "Marvel has
continuously done its best to push the boundaries of traditional comic books and to look for new venues for our characters. Gotham is helping us to expand the Marvel brand with a truly global vision."

The first four issues of the new comic series will be published and released by Gotham Entertainment Group in India. Marvel Comics will provide publishing details for the States at a later date.

For additional images on the new Indian Spider-Man go to:
Spiderman India

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