(Courtesy of Rebecca Glasscock)
The Truth Alone Will Not Set You Free
by Chris Hedges
The public is bombarded with carefully crafted images meant to confuse propaganda with ideology and knowledge with how we feel. Human rights and labor groups, investigative journalists, consumer watchdog organizations and advocacy agencies have, in the face of this manipulation, inundated the public sphere with reports and facts. But facts alone, Ewen says, make little difference. And as we search for alternative ways to communicate in a time of crisis we must also communicate in new forms. We must appeal to emotion as well as to reason. The power of this appeal to emotion is evidenced in the photographs of Jacob Riis, a New York journalist, who with a team of assistants at the end of the 19th century initiated urban-reform photography. His stark portraits of the filth and squalor of urban slums awakened the conscience of a nation. The photographer Lewis Hine, at the turn of the 20th century, and Walker Evans during the Great Depression did the same thing for the working class, along with writers such as Upton Sinclair and James Agee. It is a recovery of this style, one that turns the abstraction of fact into a human flesh and one that is not afraid of emotion and passion, which will permit us to counter the force of corporate propaganda.
We may know that fossil fuels are destroying our ecosystem. We may be able to cite the statistics. But the oil and natural gas industry continues its flagrant rape of the planet. It is able to do this because of the money it uses to control legislation and a massive advertising campaign that paints the oil and natural gas industry as part of the solution. A group called EnergyTomorrow.org, for example, has been running a series of television ads. One ad features an attractive, middle-aged woman in a black pantsuit-an actor named Brooke Alexander who once worked as the host of "WorldBeat" on CNN and for Fox News. Alexander walks around a blue screen studio that becomes digital renditions of American life. She argues, before each image, that oil and natural gas are critical to providing not only energy needs but health care and jobs.
"It is almost like they are taking the most optimistic visions of what the stimulus package could do and saying this is what the development of oil and natural gas will bring about," Ewen said. "If you go to the Web site there is a lot of sophisticated stuff you can play around with. As each ad closes you see in the lower right-hand corner in very small letters API, the American Petroleum Institute, the lobbying group for ExxonMobil and all the other big oil companies. For the average viewer there is nothing in the ad to indicate this is being produced by the oil industry."
The modern world, as Kafka predicted, has become a world where the irrational has become rational, where lies become true. And facts alone will be powerless to thwart the mendacity spun out through billions of dollars in corporate advertising, lobbying and control of traditional sources of information. We will have to descend into the world of the forgotten, to write, photograph, paint, sing, act, blog, video and film with anger and honesty that have been blunted by the parameters of traditional journalism. The lines between artists, social activists and journalists have to be erased. These lines diminish the power of reform, justice and an understanding of the truth. And it is for this purpose that these lines are there.
"As a writer part of what you are aiming for is to present things in ways that will resonate with people, which will give voice to feelings and concerns, feelings that may not be fully verbalized," Ewen said. "You can't do that simply by providing them with data. One of the major problems of the present is that those structures designed to promote a progressive agenda are antediluvian."
Corporate ideology, embodied in neoconservatism, has seeped into the attitudes of most self-described liberals. It champions unfettered capitalism and globalization as eternal. This is the classic tactic that power elites use to maintain themselves. The loss of historical memory, which "balanced and objective" journalism promotes, has only contributed to this fantasy. But the fantasy, despite the desperate raiding of taxpayer funds to keep the corporate system alive, is now coming undone. The lie is being exposed. And the corporate state is running scared.
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