I just watched this for the second time--this is essential viewing for a mapping of the method in which corporate culture is propagated through "astro turf" groups advocating as populist movements.
Very simple, notice the way she maps out who "supports" the groups and who "runs" them and what that says about the ideological/organizational impulse of the architects of a movement. In other words the "ideas"... the money... and the organization... is directed by multi-millionaire, neo-conservative, corporate executives.
Follow the money...
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