Friday, April 22, 2005

Alix Spiegel: Freud's Nephew and the Origins of Public Relations

Freud's Nephew and the Origins of Public Relations
by Alix Spiegel
NPR

Years ago, Americans grabbed toast and coffee for breakfast. Public-relations pioneer Edward Bernays changed that.

Bernays used his Uncle Sigmund Freud's ideas to help convince the public, among other things, that bacon and eggs was the true all-American breakfast.

He took Freud's complex ideas on people's unconscious, psychological motivations and applied them to the new field of public relations.

Read/Listen to the History

3 comments:

memsamechnun said...

fascinating piece wasn't it!?
thanks for the link.
i've really got to get back to it.

the *deep* question really is how much of a grip can we get on our unconscious/subconscious before someone else does?

unfortunately, a sub-statute of murphy's law states the platonic and freudian maxim; know thyself is the ultimate form of agression directed at oneself.

secondly it's going to be costly in money or time one way or another.

even a path of drugging and mysticism is difficult to go alone.

that's why ninety nine and a half americans approve of a steady diet of media recommended advertisement.

Joe G. said...

I happened to hear this piece on NPR this morning and really appreciated it. It just goes to show just how influential Freud continues to be, the old bugger! :)

Thivai Abhor said...

It was a great piece, I heard it while driving in to work on friday, and sat in the parking lot until it was over. The only other reference I had heard of Bernay's was much more critical, and never mentioned that he was Freud's nephew--makes a lot more sense now.

Memsamechun, you are right on, this is one of the most important questions:

"the *deep* question really is how much of a grip can we get on our unconscious/subconscious before someone else does?"

Beppe, they ignore him at their own peril ;)

Thanks!