Tuesday, February 02, 2010

Codes of Gender: Identity and Performance in Pop Culture

Codes of Gender: Identity and Performance in Pop Culture
by Sut Jhally
Media Education Foundation

Written and directed by MEF Executive Director Sut Jhally, The Codes of Gender applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture's most influential forms communicates normative ideas about masculinity and femininity.

In striking visual detail, The Codes of Gender explores Goffman's central claim that gender ideals are the result of ritualized cultural performance, uncovering a remarkable pattern of masculine and feminine displays and poses. It looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of objectification and beauty, to provide a clear-eyed view of the two-tiered terrain of identity and power relations.

With its sustained focus on how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines.

To Watch the Trailer and/or Preview the Documentary


literaghost said...

Honey, why's your "Codes of Gender" post stuck within/underneath your "History of the Car Bomb" post?
Just thought I'd point it out, 'cause it looks accidental...(you can publish this comment or not, as you wish ;) )
- Miz L <3

Thivai Abhor said...

you leave one tiny bit of code out when you are in a hurry....

thank you lover for catching that...

although i am trying to explode the codes of gender :)