Friday, February 20, 2009

When Ads Start Watching Us

An Eye For An Eye
On the Media (NPR)



What if the ads you're watching are watching you back? A company called Quividi designs software that allows advertisers to guess your age and gender using tiny cameras inserted into billboards and video displays. Quividi's chief scientific officer Paolo Prandoni explains how the ads work.

To Listen to the Interview

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