(courtesy of S.N.A.F.U. who posted it at Mediasquatters)
"Brewed at Anheuser-Busch's Houston brewery, BE will be packaged in a sleek,
slim-line 10-ounce can with stylish graphics. Pending formal government
approval, BE will be launched in multiple phases throughout the year in
markets across the country.
"Contemporary adults thirst for variety and what's new, and our B-to-the-E
delivers a beverage that is true to their lifestyles and range of drinking
occasions," said Pat McGauley, senior director of New Products and High End
Brands, Anheuser-Busch, Inc. "Our new B-to-the-E provides caffeine, guarana,
and ginseng in a great tasting beer.""
Budweiser's New Product
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